Frequently asked questions

Let’s collaborate and discuss your upcoming project today.

  • Do we need a PR firm if we already have a fundraising consultant?

    Publicrelations and fundraising counsel play different but complementary roles in acampaign team. We don’t try to replicate the work of fundraising consultants; wehelp build the conditions that make their work more effective. This includesconfidence in the organization and its leadership, clarity around the need andvision, stakeholder alignment, and reputational resilience through thechallenges you will almost certainly encounter

  • Can you work alongside our central communications and advancement teams?

    We do our best work as an extension of advancement teams, where fundraising strategy and campaign leadership intersect. At the same time, we maintain a dotted-line relationship with leadership and central communications and marketing teams, ensuring alignment in messaging and institutional priorities.

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  • What types of organizations and campaigns do you work with?

    Our work is especially suited to major fundraising campaignsand other high-stakes philanthropic efforts where organizational reputation,stakeholder confidence and public understanding influence success. We supportorganizations early in campaign planning, as they prepare to go public and whilecampaigns are already underway.

    While we bring depth in higher education, arts and culture,and human services, we are ultimately guided by the mission, the campaign visionand whether public relations can help move it forward.

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  • What role does public relations play in a major fundraising campaign?

    Public relations shapes the ideal environment forfundraising, building confidence that an organization will deliver on itspromises and resilience to maintain that confidence when campaign conditionschange.

    We help you become better known, understood and trustedamong the stakeholders upon which your campaign’s success depends. Our engagementstypically include strategic communications planning and counsel, mediarelations, social media and influencer management, community partnerships,marketing content (campaign storytelling), issues and crisis management, andevents.

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