Opportunity

As the Bach Festival Society prepared for its 91st season, it was also navigating a transition within its marketing team. Bach partnered with us to maintain communications momentum, increase visibility and strengthen its marketing initiatives.

Approach

Over nine months, we provided strategic counsel, managed media relations and identified creative ways to make classical music compelling and accessible to broader audiences.

Our team developed timely story angles around Bach’s performances, artists and traditions, securing more than 25 media placements. Coverage was especially strong during the annual Bach Festival in February, when every performance received media attention.

Placements included an immersive broadcast feature that took viewers inside Rollins College’s renowned organ, with the reporter climbing among the pipes alongside the artistic director. The story demonstrated how creative media relations could bring audiences behind the scenes and present classical music in a fresh, memorable way.

We also supported Bach’s search for a new marketing manager and provided ongoing strategic guidance to organizational leaders throughout the transition.

Impact

Bach maintained a strong and consistent public presence during a period of internal change. Comprehensive coverage of the annual festival helped elevate individual performances while reinforcing Bach’s broader cultural impact and role in the Central Florida arts community.

Our support delivered immediate communications capacity while helping Bach build a stronger foundation for long-term marketing and media relations.